Why Virtual Production Could Work for You

Julian Mitchell, The Beat - May 18th, 2022

Virtual production and shooting on LED volume sets are mostly beyond our budgets. But Hollywood thinks the technology is infinitely scalable.

AJ Wedding, head of Orbital Studios in LA, founded his virtual studio last year to pursue the virtual set market. He was part of a NAB 2022 roundtable discussion about his studio’s work on the FX show Snowfall and had this to say about using virtual sets,

One of the cool things about what we did with Snowfall was that we started with just video plates. The more they got used to it and knew that it could work, they wondered what else they could do. Maybe add some camera tracking to this, and then at the end of the season, they were, “Let’s do a full virtual set.”

– AJ Wedding, Orbital Studios

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Watch the NAB 2022 Roundtable